Topic: Print on demand jewelry

How to sell Print on Demand Jewelry (Must-read)

In this blog, you will learn all the details and steps you need to go through to sell print-on-demand jewelry successfully. 

Whether you are a complete beginner or a seasoned e-commerce player, we believe that this blog will add value to your current or upcoming print-on-demand jewelry business.

Here's a quick overview of this blog:

-Why Print-on-demand jewelry
-Step1: Find a good pod supplier
-Step2: Pick a niche and a product
-Step3: Create your store
-Step4: Market your product

Let’s dive right in!

Why Print-on-demand jewelry?

  1. Unsaturated unique products
  2. 100+ popular & winning niches
  3. High-margins

1. Unsaturated unique products

Compared to the traditional pod models, on-demand jewelry is still new and very untapped yet highly demanded. You can sell a wide range of products and stand out in the market.

2. 100+ popular & winning niches

There is no shortage of niches, products, nor demand when it comes to pod jewelry. According to Global Market Research, in 2020, custom jewelry sales were worth 35.47 billion USD and are expected to reach 60 billion by 2027. There is no better time than now to hop on this trend.

3. High-margins

Enjoy 3-5x margins and secure more profits by selling on-demand jewelry.  Jewelry is a high-perceived value product, so it can be sold to at least 3-5x the product cost. The fact that jewelry is small and lightweight, helps with lowering production and logistics costs and leave more room for profit.

Step 1: Finding a good Print on demand jewelry supplier

Finding a good supplier is a crucial step for your business and its long-term performance. Because your business performance and customer satisfaction will directly depend on it.

Here’s how we define a good print-on-demand supplier:

1. Fulfills orders fast (1-2 days)

Fast fulfillment is an extremely important aspect of running a successful pod jewelry business. It will count towards the delivery time, so usually, the lower the fulfillment/manufacturing time.., the better...

2. Ships orders fast (1-6 days)

Fast shipping is by far one of the most important details in the customer experience and your customer’s satisfaction. Finding a supplier that can ship your orders to Europe, the USA, UK, or International fast, is a determining factor in how satisfied your customers are. The faster you can ship your products, the better.

3. Offers qualitative products

The era when dropshipping bad quality products would make you money is gone. Prioritizing selling good quality products not only improves your brand's perceived value...But it improves your customer satisfaction, return, and referral rate. A successful eCommerce jewelry business doesn’t aim for the first-time purchase but for repeating long-term business. 

4. Takes good care of its customers

A reliable, good supplier is one that is there for you whenever you need them. That is something that every business needs. Whether you have a problem with your order or whether you just need some technical support, receiving your help when you need it compared to days or weeks later...makes a huge difference. 

If you are looking for a list of specific print-on-demand jewelry suppliers, check out this blog post.

PS: You can also check out our services. We are a print on demand supplier for Shopify merchants (sooon Etsy & many more). We currently provide our clients with custom jewelry, accessories and more unsaturated products to sell. We then fulfill their orders in 1-2 days and ship it directly to their customers in no time. To get started with us simply register an account and connect your Shopify store. Once connected, you will be able to import products and start selling in minutes. Feel free to contact our support team if you need more information or help.

Step 2: Picking a niche and a product

Since the print-on-demand jewelry market is a bit newer, some might think it has limited products and niches. But that is actually far from true. You can sell jewelry in dozens of popular niches, any that you may think of.

Here’s a list of 10 popular and high-margin niches. To learn more about Print-on-demand niches, you can check out this blog article.

  1. Pets niche
  2. Baby niche 
  3. Memorial niche 
  4. Relationships niche
  5. Anniversaries niche
  6. Hobbies niche 
  7. Occasions niche
  8. Holidays niche
  9. Religious niche
  10. Fashion accessories

How to pick a niche for your custom jewelry business

There is a lot of advice out there about how to pick a niche and the products that you will sell. A lot of people may recommend that you should start selling something that you are passionate about. But most of the eCommerce and print on demand experts would say and do otherwise. Of course, selling something that you are passionate about can work, but it can also disappoint you. Selling something that the market demands are the way to go.

So do some competitor research, some keyword research and see what niches or products are most demanded.

Here are some tools that you can use to conduct your research:

Use similarweb to conduct your competitor research, see what your competitors are selling and find insights on their traffic sources

  • Products/niche research: Etsy

Etsy is an excellent place for conducting product research as there are a lot of custom jewelry products. You can find ideas to sell, see how many orders a product gets and use all that information in your business.

Using the Google keyword research tool is a great way to see precisely how many searches per month are done on a specific search term or topic. Additionally, you can also use it to find more product ideas and keywords to optimize your SEO.

Step 3: Creating your store

Now that you have picked a niche and have products to sell, you need to create your store. Some of you may ask why not create the store before… We recommend that the store theme matches the products you sell, therefore picking a niche and the products first is more important.

It is not mandatory, but it is proven that niched and themed stores convert better than the general ones for selling print-on-demand jewelry.

Creating a store is as easy as it can get.

Companies like Shopify have done all the hard work so that both inexperienced and experienced people can create a great-looking online store.

Here are a few more tips to consider when creating your store:

  • Keep it simple. The simpler, the better
  • Niched stores convert better than general stores
  • Prioritize shopping experience

Step 4: Market your product

Your marketing efforts will determine how well your jewelry business will do. There are a lot of ways to market your products. But for this blog, we selected a few of the most powerful marketing activities and strategies you should consider when launching your store.

1. Paid advertising

Paid advertising is highly effective if done right. You pay for your leads, so there is unlimited potential in terms of scalability.

A few platforms we recommend you to buy ads on are:

  • Google
  • Facebook & Instagram
  • TikTok
  • Snapchat

2. Organic marketing

Organic marketing is highly profitable for any business because it is primarily free. Compared to running paid advertising, getting results with organic marketing takes time and practice. But don’t let that scare you away because great things take time!

Here are a few organic marketing strategies and activities that you should consider:

  • SEO: Search engine optimization
  • Tiktok, Instagram Reels & Youtube Shorts - Create accounts and content consistently
  • Blogging
  • Influencers and Micro-influencers
  • Brand ambassadors
  • Affiliate marketing

These are some of the best marketing activities that you can do to run a successful print-on-demand jewelry. Although there are many options, picking more than 2 would be detrimental to your business. 

Your focus is limited, and the more you divide it, the less efficient each strategy will be. So if you're running a one man show, before growing your team and being able to delegate your work, our recommendation is to pick 2 strategies/activities, laser focus on them to get results, then repeat.

To learn more about how to market your print-on-demand jewelry business check out this blog post.


Starting a print-on-demand jewelry business is a great idea because it has high margins and compared to the traditional pod apparel model, the products are still unsaturated. To start your business and run it successfully, you need to find a reliable supplier that will support you and your growth, sell high-quality products demanded by the market, and focus on 1 or 2 marketing activities to make the most out of your business.

If you made it this far, you are definitely excited to start selling print on a demand jewelry business, and we are glad to be helping you along the way.

We’re eager to hear your feedback and ideas!

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